When it comes to this class I have found that I lack some motivation when it comes to my work. Due to this observation, I wanted to do something to jumpstart some concepts for a friend who has created her own organization of sorts. So for this project I wanted to push myself to create something I could show in my portfolio. This Logo was created for her collaborative styling company called Styling Addict. The company is built for the purpose of empowering women while also creating necessary portfolio work in the areas of styling, modeling, creative directing, coordinator, makeup artist, and photographer. The team is comprised of women who seek to gain experience from said areas. When generating concepts for this logo I was informed that a crest and banner were two aspects that should be utilized. Originally the design included sketches of women of different sizes and colors surrounding the logo. Upon talking to the owner she suggested we wait to add that aspect as she didn’t have a clear concept for the details in creating said women. My main source of inspiration for this logo was the crest Beyonce created for “Beychella”. I really liked the shape and thought it would suit the concept well. For the banner, I simply looked at a list of bannered crests on google and drew what I felt suited the crest best. To get the shape of the crest I traced one side and reflected it and joined the two together. I played around with different setting options and their sizing and used a special type tool to add the brand name following the shape of the crest. I also took creative liberty to play the brand’s message inside of the banner to increase topic awareness. This is an ongoing project and I am excited to further edit this logo according to the company’s wants.
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